The Best Type of Video for YOUR Type of Business

The day has come and you have decided to introduce video into your business!  But what is the type of video that best represents your business? Most importantly, is it a good fit for YOUR type of business?

In this post you will be able to choose the best type of video for your businesses. I’ll break them into five types to explain in detail what every type of video represents.


Choosing The Type of Video for Your Business

  1. How-to Videos

  2. Testimonials

  3. Demonstrations

  4. Interviews

  5. FAQ


Now, watch the video below. Take a look at some of the examples below..

Watch it now..

Although, once you have chosen the best type of video for your business, or many types for that matter, you can also use as many types as you wish in your business, depending on the situation.

Let’s explore some of these situations and what type of video you can use for each one.


Marketing a Software Product or an Info-product


You can show the particular software in action. This way you can show the viewer how you use it.


Testimonial Video

If you are an affiliate to this product you can do a “Testimonial” video telling others how this product helped you. For example made your life easier/saved money/increased productivity/generate more leads/increased your search engine rankings/etc…



On the other hand you can “Interview” the creator of the product and ask few questions about the product.


If you are the creator of the product it is important to do “FAQ” video, because most people want to get their doubts cleared before they commit to products.


Marketing Health and Nutrition Product


Type of Video #1: If this nutrition product needs to be prepared before you take it, like a protein shake for example, then you can do a “Demonstration” video.

Type of Video #2: Do the video in your kitchen showing people how you are making this shake.

Type of Video #3: You can do a “Testimonial” video on how you health situation changed.

Type of Video #4: You can “Interview” your clients about their health results, how they affect their life style etc.

Type of Video #5: You can also do some “How-to” videos about the other components needed for a healthy lifestyle. For example – exercise, diet

I can go on & on, but I think you got the idea now, didn’t you?

Now it’s your turn.

What are your favorite type of videos specific for your business? Leave a comment and let me know! I’d love to hear from you!

This is Vitoria castro, always “Helping you express your message using the power of video”, and I’ll see you on the next posts!


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This post was written by:

- who has written 65 posts on Online Video Marketing Strategies for Women Entrepreneurs | Vitoria Castro.

Hi there! Vitoria Castro here. Welcome to my page where I share tips on how you can express your message to attract and connect with your ideal audience using the power of video. I LOVE Life, Amazing Husband, Family and Friends online and offline. I like to be a constante source of inspiration to others, to make them grow and feel that they can reach the once "impossible" in their minds. I work from home, set my own hours and work towards helping others do the same. For more information on how I can better assist you, go to the "Work with Me" tab at the top of this page. Thank you for your visit! Vitoria

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